| | 1 | = Technical description = |
| | 2 | [[PageOutline]] |
| | 3 | |
| | 4 | # Technical requirements # |
| | 5 | |
| | 6 | ## Google tag manager ## |
| | 7 | ## All site pages on https ## |
| | 8 | ## Hidden form field to be injected by Javascript ## |
| | 9 | ## Embedding of youtube ## |
| | 10 | ## I also would use the open graph protocol (http://ogp.me/) for good presentation on social media ## |
| | 11 | ## Don’t forget the favicon: http://css-tricks.com/favicon-quiz/ ## |
| | 12 | |
| | 13 | # SEO # |
| | 14 | ## Index/no index, follow/no follow drop down menu ## |
| | 15 | ## Meta title ## |
| | 16 | ## Meta description ## |
| | 17 | ## Canonical field ## |
| | 18 | ## Friendly URLs ## |
| | 19 | ## 301 redirection Management ## |
| | 20 | ## 404 page sending a valid 404 response error, customizable in CMS. ## |
| | 21 | ## No frames, no iframes for content, no table for layout. ## |
| | 22 | ## Semantics (correct headings) ## |
| | 23 | ## No flash ## |
| | 24 | ## Img alt ## |
| | 25 | ## Robots.txt upload via ftp ## |
| | 26 | ## Search engine friendly Breadcrumbs markup ## |
| | 27 | |
| | 28 | See https://schema.org/breadcrumb |
| | 29 | |
| | 30 | ## No-www with www redirection (if not on subdomain) ## |
| | 31 | ## XML Sitemap ## |
| | 32 | ## “Semantic” IDs and Classes for in tags for better event management via !GoogleTagManager.## |
| | 33 | ## Ability to inject third party code at the bottom of the <head> ## |
| | 34 | |
| | 35 | (this cannot be done using google tag manager). This is needed for A/B testing software. |
